Garvin's Dimensions: Defining Quality
What It Means for Stakeholders and Customers

Quality control is vital to any business, but it can be difficult to define quality. What one person sees as "good enough" another will see as "basic."

Garvin's 8 Dimensions of Quality tool can help you to measure what quality means to your stakeholders and customers.

* Performance
* Features
* Reliability
* Conformance
* Durability
* Serviceability
* Aesthetics
* Perceived Quality

Here are some of the metrics that customers consider when evaluating the quality of a product.

Performance
How well does your product perform? How does it fair against the competition?

Features
What added features do you offer that makes your organization stand out from the crowd?

Aesthetics
Have you considered how your product looks or feels? 

Can it fit within a niche market, and help you to locate the customers you want to reach?

Perceived Quality
"Reputation is the primary stuff of perceived quality," says Garvin, so is your brand up to scratch?


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