Doblin's 10 Types of Innovation
Spreading Creativity Across Your Organization

Organizations must innovate to survive. This popular framework identifies three areas where you can create new opportunities for your business.

Configuration
Consider your:
1. Profit Model (how you make money).
2. Network (creating value through partnerships).
3. Structure (organizing assets).
4. Process (common business practices).

Offering
Look at the:
5. Product Performance (its main functionality).
6. Product System (such as bundles, for extra value).

Experience
Consider how users experience your:
7. Service (supporting customers).
8. Channel (how you reach customers).
9. Brand (communicating your values).
10. Customer Engagement (how customers feel about you).


© 2022 Mind Tools by Emerald Works Ltd.