SWOT Analysis
Find Opportunities, Eliminate Threats

SWOT Analysis helps you to identify your Strengths and Weaknesses, possible Opportunities, and potential Threats. You can use it to find and exploit a sustainable market niche.
Use SWOT Analysis to distinguish yourself from your competitors and gain a competitive advantage over them by assessing your company's strengths and market position.

And, by understanding your company's weaknesses, you can manage and eliminate threats that would otherwise catch you by surprise.

Now let's looks at some of the questions to ask when you carry out a SWOT Analysis.

Strengths
What does your company do better than others in a similar field? What is your company's Unique Selling Proposition? What do people in your market see as your company's strengths?

Weaknesses
What factors lose your company sales? What production or sales processes could you improve? What do people in your market likely see as your weaknesses?

Opportunities
What interesting business trends are you aware of? What useful opportunities could come from changes in technology or government policy?

Threats
What are your competitors doing? Is changing technology threatening your position? Do you have bad debt or cash-flow problems?

Be Harsh
You've probably written down lots of ideas, but now is the time to cut, prune and organize what you've come up with.

Prioritize specific and fully costed ideas, so you can work with the most useable first.

Put the more general suggestions to one side, ready to be discussed and expanded later.


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